How to Get Your Customers to Engage With Guest WiFi Using Gamification

Scratch & Win usecase is a successful gamification scenario to engage visiting customers
  • Murat Eren
  • March 07, 2022

How to Get Your Customers to Engage With Guest WiFi Using Gamification

Scratch & Win usecase is a successful gamification scenario to engage visiting customers

Guest WiFi is one of the most requested guest amenities. It serves as a channel to collect customer data in real-time. This valuable data will give you a clear picture of how customers interacts with your venue.

Gamification is the integration of gaming elements, such as sweepstakes, free coupons, scoring points and, competing with other people for some reward on a digital platform in order to encourage participation on this platform. When you combine gamification with your Guest WiFi, and you have got yourself an entertaining data-collector.

Using Guest WiFi registration process, during or after, you can give your customers free gifts, coupons and a fun time by having them play an exciting game while you gather vital information.

Scratch & Win (Kazı Kazan) is a successful gamification scenario to engage visiting customers

Customers who connect to Guest WiFi (as a new registration or login) can participate Scratch & Win game and get a discount gift voucher at Teknosa stores. We have distributed 1000s of discount coupons using this game.

With Scratch & Win game, Teknosa collects valuable presence and opt-in data and increases visit to sales conversion ratio.

How it works

  1. The customer enters the store and sees the Scratch & Win campaign image
  2. Connects to Guest WiFi network from mobile phone
  3. Captive portal opens. He enters his phone, receives the verification SMS. Enters the verification code and Name
  4. Scratch & Win SMS is sent to successfully registered customers

drawing

Here is a short demo video explaining the flow:

Scratch & Win Demo

Very effective gamification usecase


Are you ready to grow your business with WiFi marketing?

Contact us to find out how BuWiFi measures offline customer behavior and builds customer loyalty. Leverage your Guest WiFi to gain a competitive edge.

Related Posts :
...
Murat Eren February 01, 2022