Transportation

Airports, Bus, Train, Ferry Terminals
Introduction & Key Benefits

Understand how passengers move around your terminal.

Use your existing wireless infrastructure to analyse and understand the end-to-end passenger journey. Discover delays and wait times, and how to resolve them.

Delight your guests with easy WiFi connectivity​

Create an easy login portal and onboard guests with our simple user interface. When guests return to your venue the network remembers their details. Customers will spend more time and money in a venue offering guest WiFi.

Get rich metrics and actionable insights of in-store shopping behaviour​

Get the same common web metrics and reach par with online stores. Create custom audiences based on demographics such as age, gender, and shopping behaviour.

Collect and monetize your opt-in shopper data with WiFi marketing​

Transform your WiFi network into a powerful marketing asset that builds customer database, promotes business and collects valuable insights.

Use Cases

Transportation specific capabilities

Whether you need easy to use Guest WiFi or a Customer Satisfaction Survey, we have you covered with wide variety of use cases.

Easy, secure and data compliant Guest WiFi access

Make it simple, branded and seamless for your customers to login anytime, at any of your venues

  • Enhance customer experience with branded, location-specific content and seamless WiFi login.
  • Build simple, branded splash pages, collect customer profile data, display targeted advertising and more!
  • Drastically improve WiFi experience by enabling one-click connectivity, eliminating lengthy forms and antiquated login screens.
  • Let shoppers connect once to seamlessly use WiFi across all your venues both now and in future visits.
  • BuWiFi overlays on your existing WiFi infrastructure and can be set up in minutes.
Make it simple, branded and seamless for your customers to login anytime, at any of your venues
Understand your visitors with rich profiles including identity, demographics, and behaviour.

Know who your customers are with WiFi marketing

Understand your visitors with rich profiles including identity, demographics, and behaviour.

  • Obtain complete information on who your customers are, their contact information, and how frequently they visit.
  • Know visitor demographics such as age, gender, and interests in relation to their behaviour.
  • Turn new customers into repeat customers and exponentially increase profits.
  • Engage with new customers the moment they’ve left and nudge them to return by offering incentives.

Understand visitor journey and conversion

Visualise how visitors move through your venue and analyse how they engage with each department/floor/zone. Understand the conversion funnel for your venue, from passerby to visitor, from the door to the cashier, curb to gate.

  • Collect and analyse data about visitor movements in and around your store and use WiFi to engage with customers, driving sales.
  • Get customized MS Power BI reports to better understand customer behavior.
  • Gain meaningful insights by measuring metrics such as dwell time, visits and frequency, zones visited, etc. by location and persona. Monitor trends and predict behavior.
  • Analyze outdoor spaces such as parking lots and nearby streets to identify peak times and trends.
  • Analyze heatmaps to understand the flow of on-site visitor traffic, delays, operational inefficiencies and improve infrastructure if needed.
  • Identify courses with high dropout rates or low attendance by analyzing occupancy trends in zones and class attendance.
Visualise how visitors move through your venue and analyse how they engage with each department/floor/zone. Understand the conversion funnel for your venue, from passerby to visitor, from the door to the cashier, curb to gate.
Add hundreds of thousands of new opt-ins to your CRM and inform them of new and upcoming events. Use Webhooks and APIs to connect with internal database.

Capture visitor data, boost your CRM records and drive spend

Add hundreds of thousands of new opt-ins to your CRM and inform them of new and upcoming events. Use Webhooks and APIs to connect with internal database.

  • Obtain detailed shopper data and marketing consent as they connect to your Guest WiFi.
  • Collect and monetize your shopper data with WiFi marketing for venue.
  • Use the data collected to build detailed visitor profiles and personalize the in-venue experience; driving spend and increasing return rates.
  • Grow your customer database with marketing opt-ins from a large number of in-store shoppers.

Run campaigns to the right shopper group. Personalise your shopper experience

Deliver personalized engagements to customers based on their location, time, persona, relevancy and context.

  • Deliver targeted communications to connect with customers at the point of purchase and influence spending decisions.
  • Automatically engage with visitors based on their physical location. Influence their visit and behaviour in a completely non-intrusive way.
  • Trigger campaigns to be sent when visitors enter or exit your venue, when visitors haven’t returned to your location or when visitors reach a dwell time threshold.
  • Hyper-target your visitors from data collected when they authenticate using your guest WiFi.
  • Provide unique value to tenants, partners or sponsors.
  • Inform visitors of upcoming events and keep them engaged with your brand. Provide additional reasons for your guests to visit your locations.
  • Announcements to the customers in the store.
  • Segment / Zone based offers.
Deliver personalized engagements to customers based on their location, time, persona, relevancy and context.
Analyze the ROI of each campaign. Measure the impact that centre events have on shopper behaviour on the day of the event, and over time.

Measure ROI on marketing events and campaign effectiveness

Analyze the ROI of each campaign. Measure the impact that centre events have on shopper behaviour on the day of the event, and over time.

  • Analyze and measure the ROI of each campaign and retail events like sales and product launches.
  • Understand their impact on in-store shopper behaviour. No more guesswork. Identify the precise footfall traffic coming to your venue attributed to a specific campaign.
  • Empower individual marketing teams with deep shopper insights and the ability to run personalized campaigns.
  • Allocate your marketing spending intelligently. Refine and relaunch campaigns with real-time insights and hyper-targeting the right shopper audience.

Plan operations and optimise your leasing guided by data insights

Use shopper behavioural data to make smarter leasing decisions to retailers and take fact-based decisions. Assist the operations teams to understand shopping patterns, busy hours.

  • Empower leasing teams with measurable metrics for the right tenant mix and support rental negotiations.
  • Schedule security and cleaning staff based on demand.
  • Get notified with alerts for any predefined events such as area overcrowding in violation of fire codes.
  • Integrate with your HVAC to adjust cooling and heating based on occupancy to reduce costs and be more environmentally friendly.
  • Measure occupancy and improve staff rostering with visitor analytics to maximise sales conversions and resource allocations.
  • Benchmark venues. See what’s working where and for who; use the data to define best practices.
Use shopper behavioural data to make smarter leasing decisions to retailers and take fact-based decisions. Assist the operations teams to understand shopping patterns, busy hours.
Send random gifts to visitors.

Scratch & Win or Wheel of Fortune Sweepstakes

Send random gifts to visitors.

  • Customers who come to the venue and use Guest WiFi will receive a surprise gift. An SMS with a sweepstake link will be sent.
  • Customize gift list and distribution probabilities.
  • Detailed campaign report.

Run surveys and collect feedback

Gather feedback from visitors to your stores as they shop or after they exit. Know what they like and pinpoint concerns for improvement.

  • Run surveys when shoppers connect to your WiFi or after their visits. Customize questionnaires based on their behaviour and demographics. Make surveys relevant to each store location.
  • Easily collect information from your visitors with effortless surveys, regarding what they liked, didn’t like, or any other facet of your business you may want to improve.
  • Customer Satisfaction Surveys.
  • Mystery Shopper Surveys.
  • Detailed survey report.
Gather feedback from visitors to your stores as they shop or after they exit. Know what they like and pinpoint concerns for improvement.
Easily identify various visitors by creating tags based on their location and behavior trends in your stores. Create personalized experiences for different types of at location visitor personas.

Identify visitor personas for Airports

Easily identify various visitors by creating tags based on their location and behavior trends in your stores. Create personalized experiences for different types of at location visitor personas.

  • Grace is an airport employee
  • Eric is a platinum flyer who visits the lounge
  • Sam spends time in the shopping area
  • Carl often travels on the weekends
  • Steven is a business traveler
  • Laura is an international traveler

Ready to launch your WiFi marketing platform?

BuWiFi will help you deliver personalized customer experiences.

Get in touch