Analytics

Measure & understand in-store visits and determine conversion ratio
Introduction & Key Benefits

Understand your customers better

Go beyond counting heads. Measure, understand and boost store performance with WiFi Analytics. We offer advanced presence analytics for venue owners to understand the location potential and success in getting visitors inside a store.

BuWiFi is an inexpensive, lightweight and highly scalable analytics solution for understanding in-store customer behaviour and loyalty patterns.

Our solution enables you to collect key customer data and begin to understand how visitors interact within your venue.

Get rich metrics and actionable insights of in-store shopping behaviour​

Get the same common web metrics and reach par with online stores. Create custom audiences based on demographics such as age, gender, and shopping behaviour.

Enrich CRM Data​

Collect and unify offline (In-store visits, Guest WiFi, POS and loyalty programs) and online (Website and app, Ecommerce, Digital Marketing) customer touchpoint data.

Collect and monetize your opt-in shopper data with WiFi marketing​

Transform your WiFi network into a powerful marketing asset that builds customer database, promotes business and collects valuable insights.

Key Features

BuWiFi: Analytics

Measure & understand in-store visits and determine conversion ratio

Google Analytics for physical spaces

Get rich metrics and actionable insights on customer foot traffic and demographics

  • Passersby and Visitors
  • Shopping (Dwell) time
  • Customer Demographics
  • Type of device used
  • Customer data export
Get rich metrics and actionable insights on customer foot traffic and demographics
Gain location-based customer insights and make data-driven decisions

Actionable insights

Gain location-based customer insights and make data-driven decisions

  • Analyse in-store shopper behaviour and loyalty patterns and understand how experiences & campaigns boost shopping
  • Analyze foot traffic to your locations, and discover relevant trends.
  • Analyze foot traffic distribution across different hours of the day and the days of the week.
  • Benchmark & Optimise store performance against each other. Drill down to inconsistencies between stores and harmonize store performance levels.
  • Use the data to understand your busiest times of day and optimize staffing capabilities, stock and opening times to match.

Get customized reports and dashboard access

Make data driven decisions using dashboard and custom MS Power BI reports.

  • Understand total footfall, areas of dwell, potential bottlenecks and more through a variety of location based reports
  • Fast customization. Custom reports, new KPIs, Charts, Tables
  • Use drill down capabilities of MS Power BI
Make data driven decisions using dashboard and custom MS Power BI reports.