CDP aggregates customer data from disparate data sources and provides a single customer view for each individual user. This unified view enables marketers to understand customer journeys and hyper-personalize experiences across preferred customer channels.
Acts as the hub of your martech stack, collecting all your customer data and activating it for your marketing tools.
Analyze for Insight. Gain individualized insight into customer behavior by analyzing each customer and segmented audience to determine the next course of actions to foster engagement and conversion.
Collect and unify offline (In-store visits, Guest WiFi, POS and loyalty programs) and online (Website and app, Ecommerce, Digital Marketing) customer touchpoint data.
Centralized data from multiple sources to provide a clear picture of customer behavior. Eliminate data silos and access data quickly.
See all your clients’ data in one place and understand your customers better, as both groups and individuals.
Enables data collection, profile unification, segmentation and activation
Ingest first-party (email, device ID, demographics, ...), individual-level customer data from multiple sources (online and offline). Touchpoints would include sources like;
Consolidate every piece of information to develop customer profiles. Get an overview of the individual and collective characteristics and behaviors of your clients. Single customer view. Prepare collected data for use. Consolidate profiles at the individual level and connect attributes to identities.
Define audiences. Create and manage rule-based segments based on demographics, shopping behavior and categories.
Pushes those segments to technology that can execute specific marketing campaigns and messages.