Bridge the online/offline data gap

WiFi analytics brings offline retailers par with online
  • Murat Eren
  • January 15, 2022

Bridge the online/offline data gap

WiFi analytics brings offline retailers par with online

Online retailers can accurately target customers. Every customer touch point is measurable. Brick-and-mortar retailers retailers, on the other hand, have long been at a disadvantage to online businesses in terms of customer data collection.

Offline retailers want to…

  • Measure and understand with the same level of depth and personalization as e-tailers have
  • Engage with your customers in the store at the point of purchase

… but they don’t have the same tools as e-tailers have

  • Footfall counters at doors:
    • Counts only number of people
    • No opt-in customer data for engagement and personalization
  • Transactional data from POS systems:
    • Small sample size of customers: On average 80% customers leave the store without any purchase
    • No engagement/loyalty data
      • No dwell time
      • Visit frequency
      • Engagement rate
  • Surveys:
    • Small data: Only gives businesses a “snapshot in time” of a small sample size of customers
    • Expensive
  • Native Apps:
    • Low download rates
    • Low active users

Online - Offline data gap causes major issues

  • Offline is still the king since 9 out of 10$ are still spent in store.
  • On average 80% customers leave the store without any purchase.
  • Digital interactions influence 64% of those purchase decisions
    • So when you engage properly with customers in-store, the opportunity is huge.

Therefore offline retailers must invest in technology and analytics so they can harness the power of data and personalize their offers.

Fortunately, WiFi analytics can resolve this issue for businesses of any size

Just Imagine

  • Obtaining detailed, real-time analytics data on each and every shopper returning to your store,
  • And optimizing and personalizing the shopping experience based on such data

With WiFi Analytics, retailers can bridge the online/offline data gap. They can better target their marketing and brand building efforts across multiple consumer touchpoints to better meet the demand for the modern customer experience.

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