WiFi analytics, also known as Presence analytics, is the process of collecting & analyzing customer behavior data from WiFi access points to report KPIs such as customer traffic, dwell time, and engagement rate.
This is tracked using mobile phones and your physical location’s WiFi access point(s) (AP).
Every mobile device – smart phone, tablet, laptop – has a unique identifying number called a MAC address. Every connected device broadcasts an anonymous signal. When WiFi is activated on the device, it broadcasts a signal (probe request) that “looks” for a WiFi AP. Probe request contains the device’s MAC address.
WiFi APs look for signals from WiFi-enabled devices within range. So when AP identifies a device within range, it starts collecting anonymous customer presence data. Users do not have to log into the WiFi for this to occur.
With Presence data, BuWiFi provides some very important metrics like:
These metrics are valuable in terms of being able to get a clear picture of your venue’s foot traffic and loyalty rates.
Turn data into powerful insights
BuWiFi translates anonymous device data into customer intelligence. We help you to understand visitor behavior, shopping patterns, and store performance metrics.
- Get rich metrics and actionable insights of in-store shopping behaviour
- Enrich CRM Data
- Collect and monetize your opt-in shopper data
